DECISION-MAKING PROCESS IN THE CONTEXT OF REGULATORY FOCUS THEORY Author: Liviu Florea, PhD Student University of Missouri – Columbia 417 Cornell Hall, Columbia MO ph.: (573) 882-5845 e-mail: lcff3a@mizzou.edu Original Paper for Strategic Management International Management TrackABSTRACT This paper proposes a model for decision-making process, which is partially based on a theory previously developed in electrical engineering and social psychology, regulatory focus theory. The proposed model is especi...
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